Unlock the secrets to skyrocketing conversion rates with tried and tested methods. Discover the game plan to boost your business and watch your website’s conversion rate soar. But before we dive into the strategies that will take your business to new heights, let’s start with the basics of conversion rates.

 

 

 

 

 

What is a Conversion Rate?

 A conversion rate is the percentage of the visitors to your website that perform the desired goal. A high conversion rate indicates a good website design and successful marketing.

 

What is a good conversion rate?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The ideal conversion rate varies depending on the industry and business model. Setting a conversion goal without considering these factors is not recommended. To determine the most suitable conversion rate for your business, it is crucial to establish a baseline. Consider asking yourself the following questions to gain clarity:

• What is your current conversion rate?
• What conversion rate do you intend to achieve in the next 30 days? The next few months? The next year?

By answering these questions, you can set realistic and attainable conversion goals that align with your business objectives.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How do you calculate your conversion rate?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The conversion rate is the ratio of the number of conversions to the total number of interactions.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mathematically, this is represented as:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For example, if you had 50 conversions from 1000 interactions, your conversion rate would be 5%.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If math isn’t your favourite subject, then worry not! You can track your conversion rate through google analytics by adding some codes to your website.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips To Improve Your Conversion Rates

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Countdown Clock

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Adding a countdown clock to your website can create a sense of urgency in customers’ minds. These timers provide a clear visual key to customers by enforcing that they need to take action quickly if they want a product or a service.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The key to using countdown clocks or similar urgency tactics is that the provided information should help them make up their mind in time.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A typical example of a countdown timer in place is the Amazon product page.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here, the timer tells the customer how much time they have left to order for next-day delivery.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A few things to keep in mind when it comes to countdown timers:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Be Honest

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Countdown timers are an effective tactic to create a sense of urgency, but it has to be used sincerely, or you risk losing customers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Provide Useful Information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

They should help customers by providing useful information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Don’t Overdo It

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Overdoing it can cause the customer to lose trust in the information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Exit Popups

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Most of us find exit popups annoying, but did you know that some companies gather millions of emails and see conversion rates as high as 50 per cent with the help of exit pop-ups? The key to an effective exit-intent popup is to inject them with clearly defined goals.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is a list of popup strategies that you may find useful:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Request to take part in the survey for market research
• By offering promo codes 
• A lead magnet (Lead magnets are a long-form resource offered in exchange for a prospect’s contact information. They can take the form of ebooks, templates, and similar downloadable assets.
• An offer to subscribe to the blog newsletter

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It is clear from the list that exit popups can fuel lead generation, grow your email list, and increase closed deals.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Free Trials and Freemium Models

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not all page visitors turn into your customers. Your last effort to grab their attention would be to offer them a free trial of your product to understand your product better and how it can solve their problem.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Freemium Models

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Freemium” – a free and premium combination has become the dominant business model among internet startups. In this model, users can get free access to basic features and can access richer functionality for a subscription fee. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Businesses that follow the Freemium Model

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hootsuite

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hootsuite is a popular social media management tool. They offer free plans to individuals to manage up to three social media accounts and business plans for those needing more. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Penalty Checker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google penalty checker is a simple tool that links to your Google Analytics account and shows you the effects Google Algorithm changes have had on your website, both positive and negative. Their freemium approach allows you to sign up for free and connect up to two domains to see how they have been affected by the Google updates.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Free Trials

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The free trial gives users full access to the product for a limited period. The free trial can be executed in two ways, as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Opt-in: Users sign up for free without including any payment information. They can explore the product until their trial expires. After the trial ends, they are either prompted to sign up and pay or to leave.
• Opt-out: The credit card information is taken at the start, and if the user does not cancel by the end of the free trial, they are billed automatically.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. Two and a Half Second Rule

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Studies show that it takes two and a half-second for customers to hit the back button if they don’t find what they come here for. Hence, within two seconds, you have made it clear to the page visitors about the following things:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Who are you?
• How can they contact you?
• What can you do for them?
• How can they reach you?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It would be wise to analyze a few competitor sites and be honest with yourself if you would pick yourself.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.  Optimize for Mobile

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A study found that 75% of the consumers judge a company’s credibility based on its website design. This doesn’t just mean desktop web design; it holds for mobile web design too. Today, 98% of the customers shop digitally, and three-quarters of them use a mobile device for their shopping experience. Hence, make sure your website has a simple design and clear navigation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6. Onsite Search

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An onsite search function is crucial if you are a business with many offerings and products. It is hard for users to navigate through all you have to offer them without a search bar.  So if you already have web traffic, then it is important that you build a site that is easy to navigate.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use broad categories at the top and narrow selection by criteria for customers to drill down to see exactly what they came for, as shown in the image below. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The “fat finger” problem can cause accidental clicks on smaller screens. These accidental clicks are frustrating for the user and useless for the website owners. Therefore, make web navigation fat-finger-proof with plenty of white spaces and big buttons.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7. Loyalty Perks

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Loyalty programs are seen all over restaurants, airlines, brick-and-mortar stores, etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer loyalty is a concept that presumes a customer’s willingness to engage in a business relationship with a brand or a company again and again.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Some of the benefits of having a loyal customer base:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Customer referrals (or word-of-mouth-marketing)
• Testimonials, reviews, and other user-generated content
• Better customer retention

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now, you might wonder how one creates a loyal customer base. This is where customer loyalty programs come in. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer loyalty programs are rewards designed by brands and companies to incentivize regular customers. These types of programs involve giving away coupons, discount codes, products, and so on to the most loyal customers. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Starbucks Loyalty Program

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Starbucks’ rewards program allows customers to get closer to free drinks and food with each purchase. To avail of this benefit, one must order or pay using a special app. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Every single day thousands of new content are uploaded to the internet. Hence, it is pointless to go ahead with the same strategy you have always been doing and expect different results or better results. It isn’t just about high traffic rates; you need users to take action, remain loyal customers and tell their friends about your product. Take a good look at your website and start making tweaks with reference to the above-discussed hacks and generate high-value traffic to your site.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Let me know which conversion rate hacks worked for you in the comment box.